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JOANN Professional
Project type
Brand Management and Package Design
Elevated Design for a Premium Product Line
JOANN Professional is a luxury collection I branded to embody modern sophistication and refined craftsmanship. The identity features a minimalist logo and timeless step-and-repeat pattern, evoking exclusivity and elegance.
Packaging was designed with intention—matte black finishes, spot gloss accents, and premium materials like glass vials, leather pouches, and imprinted sheaths—all working together to create a tactile, high-end experience. This cohesive visual system reinforces the brand’s position as both elevated and enduring, appealing to consumers who value design as much as durability.
