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CME Educational Design & Strategy
Project type
Educational Materials
Clear Communication for Complex Conditions
While working within a dedicated, firewall-separated division of a pharmaceutical agency, I contributed to the development of Continuing Medical Education (CME) materials designed to inform and engage both healthcare professionals (HCPs) and patients. These projects prioritized scientific accuracy, accessibility, and impactful visual storytelling.
The Eyes Have It
This educational brochure provided an in-depth yet approachable overview of Macular Edema and Macular Degeneration. Crafted in plain language and supported by informative infographics, the piece was designed to resonate with both HCPs and patients/caregivers. Its visual tone balanced clinical professionalism with empathetic clarity—making complex ophthalmological information understandable and actionable.
Assessing the Evidence
Targeted specifically to HCPs, this piece presented a clear, concise analysis of the latest research on Myelofibrosis. With a sleek, clinical aesthetic underscored by a thematic red and black palette inspired by blood cell imagery, the design conveyed both scientific rigor and visual cohesion. This resource served as a valuable tool for practitioners seeking to stay informed on emerging insights in hematology.
